Digital marketing data

Facebook Ads Manager

note

This walkthrough is only valid in case you’re selling to Brazil and using our transparent checkout through our app extension. If you do not attend to both these requirements please get in touch with integration@ebanx.com asking for support to set up your Facebook pixel. Else, if you sell to Brazil but haven’t installed the app yet please go through the Transparent Checkout section of this documentation.

1. Set up your Pixel ID

   Go to your Shopify admin area and click on “Online Store”, then click on “Preferences”.

   At the Facebook Pixel section paste your pixel ID, then scroll down and click on “Save”.

2. Request and setup the Additional Script

   Send an e-mail to integration@ebanx.com and ask for your Facebook pixel additional script.

   Once our team gets back to you, go back to your Shopify admin area, click on “Settings”, then click on “Checkout”, scroll down to the Order processing section and paste your code at the Additional script field. Then click on “Save”.

3. Setup the Custom Conversion

   Go to your Facebook Ads Manager and Create a Custom Conversion for the “VoucherGenerate” event that our transparent checkout sends. This is going to be the conversion that will measure how many of your customers chose to pay by cash and generated a payment voucher.

   caution

   According to Facebook, the metrics you’re going to be able to find with custom events are not reliable for campaign optimisation and look alike campaigns. EBANX does not take any responsibility for campaign investments or its outcomes.

   Then, go to your Campaigns dashboard and follow the steps to Customize Columns in Ads Manager to add your new custom conversion to your view.

If you wish to have visibility on your cash payment’s actual conversion rates, you’re going to need to create and upload offline event data to your Facebook Ads Manager. You may also like to check Shopify’s instructions on how to Export orders to a CSV file and Facebook’s guide on How to Format Customer Lists.

note

• As soon as Facebook makes their Server-Side API public the 7th step of this walkthrough won’t be necessary anymore and we’ll send your cash payment conversions straight to your Ads Manager.

• If you are not using our Transparent Checkout, you can just register your pixel in Shopify, then send an email to integration@ebanx.com with your Pixel ID.

Google Analytics

1. Set up your UA-ID

   Go to your Shopify admin area and click on “Online Store”, then click on “Preferences”.

   At the Google Analytics section paste your UA-ID, then scroll down and click on “Save”.

2. Set up your goals and funnels

   Go to your Google Analytics account and Set up your goals and funnels to properly receive the “VoucherGenerate” event that we send at Shopify’s thank you page. This is going to be the conversion that will measure how many of your customers chose to pay by cash and generated a payment voucher.

3. Track your events on Google Analytics

   When your cash payment gets paid and confirmed you’re going to receive an event named “PurchaseComplete” at your Google Analytics account. This is the event that is going to give you visibility on your cash payment’s actual conversion rates. If you need to know more About Events please check Google’s help center.

Getting help

We hope this article was enlightening, but in case we’ve failed to take out your doubts you have the following options to keep on seeking for answers:

• If you’re not our partner yet and would like to know more about our prices and conditions please fill our this form and our commercial team will get in touch with you.
• In case you’re already our partner please get in touch with our support team at integration@ebanx.com.
• Alternatively, you can check our FAQ at the end of this page for further questions.